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Rishie Khangura explains various types of digital marketing



Digital marketing promises extensive growth to any business but the choice of right kind of digital marketing strategy is way more important than you think of it to be. If you already don't know, there are a number of different approaches when it comes to using digital marketing for the growth of your business. Basically, all of these strategies happen to share a common goal–increased number of sales. This is made possible with the help of complete transformation in the shopping experience when it comes to digital marketing. This is the reason why digital marketing is able to attract traffic, thus making way for more sales. This article majorly focuses on letting you know some of these types of digital marketing so that you can decide which one to choose for your business. Without any further ado, let's get straight to the points:
·         SEO: Commonly known as search engine optimization, SEO is known to be one of the oldest forms of digital marketing and is still used widely for generating traffic. This method involves the use of certain keywords in a way that your website could get a higher ranking in any search made by Google or any other search engine. So, it can be said that SEO is the strategic planning of increasing the chances of being visible to customers who are searching for products and services online. Using SEO for your business website can improve its ranking, thus being able to generate more traffic than before.
·         PPC  advertising: PPC also aims for a higher website rating but the catch is that the marketer pays for every click on a link that leads to a website, hence the name Pay-Per-Click advertising. You would've noticed certain links with the tag "sponsored" whenever you make a Google search –that's exactly how PPC works. These PPC links make your website's ranking higher by putting the link in the top of a Google search. Apart from Google and other search engines, there are various social media platforms that are involved in this kind of digital marketing. One can generate a significantly large amount of traffic by the suitable use of PPC advertising as these PPC ads are placed in the feeds of these social platform users. Proper research is needed before using PPC for your business venture as its effectiveness depends on the type of business and several other factors which are to be kept in mind.
·         Social media marketing: Using social media for the growth of your business can lead to better customer interaction along with establishing trust. Also, social media marketing can be highly beneficial when it comes to getting exposure. You can make the use of various tools in order to target potential audience and increase the chances of generating a sale. One of the important factors that make this kind of marketing stand apart is the high success rate along with being cheap in nature. Using social media for the purpose of marketing can turn out to be a wise choice as you will be able to interact with your customers along with increasing the chances of building trust.
·         Affiliate marketing: It is yet another popular method of generating sales with the help of "affiliates" who are the people chosen by you. These affiliates are responsible for bringing potential customers to your website and in return for this service, you are to provide them with a certain commission. This commission can be decided on the basis of several terms and conditions which are needed to be discussed before having a person join your affiliate program. You can either decide to provide commission in the form of a percentage of the generated sale or can also go for a fixed amount to be given each sale. You should decide to design your affiliate program in a way that it doesn't end up being too costly for you and can help your business venture at the same time.
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